INTERNAL TOOL · SALES INTELLIGENCE

Rival Radar.

Competitor knowledge, ready for the conversation.

SWISS BUSINESS SOFTWAREINTERNAL PLATFORMCONFIDENTIAL CLIENT
Illustrative Rival Radar interface with fictional competitor profiles
01 / THE CONTEXT

A clearer view of the market.

For a Swiss provider of business software used by companies to manage core operations, knowing how competing solutions compare matters in every sales conversation. Rival Radar brings that knowledge into a single internal workspace instead of leaving it scattered across documents and spreadsheets.

CLIENT

Swiss business-software provider (name withheld)

FORMAT

Internal competitive-intelligence platform

02 / WHAT WE BUILT

From research to talking points.

The platform connects structured competitor information with the tools a sales team needs to prepare for conversations. Its screens support both in-depth research and a faster telesales workflow.

01 / EXPLORE

Searchable profiles

Search, filter and inspect providers by product, industry, market segment and other criteria, in either cards or a table.

02 / COMPARE

Side-by-side comparison

Compare product capabilities and identify differences that can inform a relevant, evidence-based sales conversation.

03 / PREPARE

Battlecards & playbook

Bring objections, talking points and sales guidance closer to the provider profiles, with focused views for sales and telesales.

03 / BEHIND THE SCENES

Built to keep knowledge current.

An admin area supports importing and maintaining provider information, adjusting comparison criteria and managing access. This makes the intelligence useful as the market evolves, without exposing internal records on the public site.

The visual above is an illustrative recreation with fictional data. No client records or competitor assessments are shown.

04 / INSIDE THE TOOL

The tool, in practice.

Screens captured from the actual interface using an isolated demo with fictional providers. The client's identity, private data and real competitive assessments are not shown.

01 / PROVIDER OVERVIEW

Find the right profile.

Browse and filter provider cards by segment, industry, pricing and threat level. Each card leads into more detailed research or a direct comparison.

ACTUAL INTERFACE · FICTIONAL DEMO DATA
Rival Radar provider overview with fictional provider names
02 / COMPARISON

Differences at a glance.

Place several providers side by side, compare their capabilities and prepare talking points for the sales conversation.

ACTUAL INTERFACE · FICTIONAL DEMO DATA
Rival Radar comparison screen with three fictional providers
03 / ADMINISTRATION

Keep the knowledge current.

The administration area brings together provider records, imports, score settings and access management in one place.

ACTUAL INTERFACE · FICTIONAL DEMO DATA
Rival Radar administration overview with fictional counts
04 / DATA IMPORT

Import with a review step.

An Excel import workflow lets administrators review changes before accepting them, instead of replacing the existing knowledge base blindly.

ACTUAL INTERFACE · FICTIONAL DEMO DATA
Rival Radar administration import screen, without client data
05 / SCORING RULES

Set the weighting.

Administrators can adjust how much each criterion contributes to a provider's threat score.

ACTUAL INTERFACE · FICTIONAL DEMO DATA
Rival Radar admin scoring-weight settings with fictional values
NEXT STEPS

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